Privacy Policy

Last updated: April 2025

1. Data Controller

The data controller for personal data collected on this website is Le Dieweg (Smash Academy ASBL), Dieweg 69, 1180 Uccle, Belgium. Email: info@smashacademy.be — Phone: +32 2 372 18 18.

2. Data Collected

We may collect the following data:

  • Name, surname, email address (contact and registration forms)
  • Browsing data (cookies, IP address, pages visited)
  • Messages sent via the AI conversational assistant
  • Data related to email interactions (opens, clicks)

3. Third-Party Tools and Processors

MailerLite

We use MailerLite for email marketing and behavioral tracking (opens, clicks). MailerLite is GDPR-compliant and processes data in accordance with its privacy policy. Data may be stored in the EU or US with appropriate safeguards (standard contractual clauses).

CozyGrowth Studio — AI Conversational Assistant

Visitor messages sent through the conversational assistant are processed by CozyGrowth Studio, a subcontractor based in Brussels, Belgium, using an artificial intelligence model. Data is used solely to respond to visitor inquiries. No data is resold. Data is stored in the European Union.

4. Legal Basis for Processing

  • Consent: non-essential cookies, marketing, AI assistant
  • Legitimate interest: website improvement, security
  • Contract performance: registration for activities

5. Cookies

This website uses cookies divided into categories that you can accept or refuse separately via our consent banner:

  • Essential — required for the website to function
  • Analytics — understand site usage
  • Marketing (MailerLite) — behavioral tracking and email marketing
  • AI Assistant (CozyGrowth Studio) — processing of messages by artificial intelligence

6. Your Rights

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

  • Right of access — obtain a copy of your personal data
  • Right to rectification — correct inaccurate data
  • Right to erasure — request deletion of your data
  • Right to data portability — receive your data in a structured format
  • Right to object — object to the processing of your data
  • Right to withdraw consent — at any time, without affecting the lawfulness of prior processing

To exercise your rights, contact us at info@smashacademy.be. We will respond within 30 days.

7. Data Retention

Personal data is retained for as long as necessary for the purposes for which it was collected, or in accordance with applicable legal obligations.

8. Complaints

If you believe your data processing does not comply with the GDPR, you can file a complaint with the Belgian Data Protection Authority (APD): www.autoriteprotectiondonnees.be